Markup vs. Margin Converter

Converts among cost, selling price, markup percent, and gross margin percent, with gross profit per unit and total.

Run the calculator

Example

You enter

You get

Details, formula, and sources

markup% = (price-cost)/cost*100; margin% = (price-cost)/price*100; margin% = markup%/(1+markup%); markup% = margin%/(1-margin%); price = cost*(1+markup%) = cost/(1-margin%).

Standard managerial-accounting pricing identity (cost-volume-profit), universal public formula; AICPA / introductory managerial-accounting texts, by name.

Universal public identity.

Estimate. AHJ and licensed professional govern.

Field names used by the API: cost, markup_pct, price, margin_pct

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